---
product_id: 88027507
title: "Customer What?: The honest and practical guide to customer experience"
brand: "ian golding"
price: "₩83314"
currency: KRW
in_stock: true
reviews_count: 5
category: "Books"
url: https://www.desertcart.kr/products/88027507-customer-what-the-honest-and-practical-guide-to-customer-experience
store_origin: KR
region: South Korea
---

# Customer What?: The honest and practical guide to customer experience

**Brand:** ian golding
**Price:** ₩83314
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Customer What?: The honest and practical guide to customer experience by ian golding
- **How much does it cost?** ₩83314 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.kr](https://www.desertcart.kr/products/88027507-customer-what-the-honest-and-practical-guide-to-customer-experience)

## Best For

- ian golding enthusiasts

## Why This Product

- Trusted ian golding brand quality
- Free international shipping included
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## Description

Part practice handbook, part novel, part therapy, Customer What? is divided into four sections - each contains an overview of what needs doing; a set of practical activities and approaches to help you do it; and a story or two to illuminate your path. The fundamentals - essentials for success. Culture - connecting people to the strategy, and creating the right conditions for action. Making it happen - tools and tactics for delivering the strategy. Sustaining - continuously advocating for change.This book will help you understand where you are now, and find the right way to move forward. Comments from readers:  "The joy of Ian's approach is the simplicity of what he teaches; you don't need a degree in business, economics, or statistics." Christina Dolding, Old Mutual Wealth  "Whether you laugh, cry, or groan the stories within this book will elicit some kind of reaction. Ian Golding, with a long list of c's and x's after his name, is not just a wonderful advocate of the customer and how to make the customer happy in business, he is also a good story teller." Neil Skehel, Customer Experience Magazine "Passionate, personal and practical. Leaders of all levels will love seeing the clearly outlined approach for what they need to do to transform their organizations." Diane Magers, Customer Experience Professionals Association "It's difficult to read the book without wanting to implement change after every page/chapter." Craig Reid, Akkroo  The author:  Ian Golding is an internationally renowned speaker and blogger on the subject of customer experience and a founder member of the Customer Experience Professionals Association (CXPA). Ian is a working practitioner who spends his time helping individuals and teams all over the world to navigate the nuances of customer experience and helping their organisations to become more customer centric.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #3,829,918 in Books ( See Top 100 in Books ) |
| Customer Reviews | 4.7 4.7 out of 5 stars (24) |
| Dimensions  | 7.99 x 10 x 1.85 inches |
| ISBN-10  | 1527222160 |
| ISBN-13  | 978-1527222168 |
| Item Weight  | 2 pounds |
| Language  | English |
| Print length  | 187 pages |
| Publication date  | January 1, 2018 |
| Publisher  | Customer Experience Consultancy Ltd |

## Images

![Customer What?: The honest and practical guide to customer experience - Image 1](https://images-na.ssl-images-amazon.com/images/I/418OJe57YuL.jpg)
![Customer What?: The honest and practical guide to customer experience - Image 2](https://images-na.ssl-images-amazon.com/images/I/41cUvC2QAsL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Five Stars
*by C***Y on 16 May 2018*

A very good book.

### ⭐⭐⭐⭐⭐ You will be amazed
*by M***S on 28 August 2018*

I've just got to the third chapter but even that has made so.much sense and you can act on it straight away. Can't wait to attend his workshop. Definitely recommend it

### ⭐⭐⭐⭐⭐ Reaches parts ordinary business books just don't reach... :-)
*by D***Y on 22 June 2018*

This is one of the best BUSINESS books I've ever read. It's so clear, full of really good case studies, brilliantly written AND edited. Unlike a lot of stuff written about customer experience, it doesn't try to be cleverer than you, it just lays out approaches, methodologies and examples based on a lot of experience. If you're a business leader, CxO and really want to find a way to get your whole company to put your customers first, put down the HBR and buy this now. This book is about you, doing things, to make your customers lives better. What's not to love?

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*Product available on Desertcart South Korea*
*Store origin: KR*
*Last updated: 2026-05-07*