---
product_id: 95650243
title: "Mastering Technical Sales: The Sales Engineer's Handbook"
brand: "john carearon bohlig"
price: "₩340107"
currency: KRW
in_stock: true
reviews_count: 7
category: "Books"
url: https://www.desertcart.kr/products/95650243-mastering-technical-sales-the-sales-engineers-handbook
store_origin: KR
region: South Korea
---

# Mastering Technical Sales: The Sales Engineer's Handbook

**Brand:** john carearon bohlig
**Price:** ₩340107
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Mastering Technical Sales: The Sales Engineer's Handbook by john carearon bohlig
- **How much does it cost?** ₩340107 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.kr](https://www.desertcart.kr/products/95650243-mastering-technical-sales-the-sales-engineers-handbook)

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## Description

Mastering Technical Sales: The Sales Engineer's Handbook

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## Customer Reviews

### ⭐⭐⭐⭐⭐ Essential tool that any SE be they new, experienced, or a manager should read cover to cover.
*by G***D on January 2, 2006*

I was challenged a few months ago to explain in detail what makes up a Sales Engineer/Solutions Consultant? What does the role entail and what do you need to know to be successful? Well, if I'd read this book before that exercise then I'd have simply asked the technical trainer I was briefing to read this book!Mastering Technical Sales, not to be mistaken with the similar sounding Making The Technical Sale by Greenwald & Milberry, is an excellent practical book that covers the needs of not just new SE's but also provides advice and knowledge for the more experienced SE, SE manager or even executive tasked with creating and maintaining an SE organisation. What I found particularly useful were the real world examples of both successful and unsuccessful practice - these lend a level of credibility and relevance to the material that perhaps the Greenwald & Milberry book lacks. (Btw, this is also a fine & very relevant book for any SE). I also particularly liked the chapter organization of summarizing the chapter goals, presenting the material, summary and then presentation of a skill-building summary for both the new SE and the experienced SE.The book tackles pretty much every aspect of a typical SE's life from what type of person does it take and why do we do this? What do I need to do to be successful? What resources should I call upon? When? How? When & how to use executives. How to leverage corporate resources be they product management, engineering, technical support, marketing, or external resources such as partners. I thought the section on 'crossing over to the dark side' was particularly relevant and accurate as it covers the risks, the rewards and the reality of whether this is something that an SE should consider or not and more importantly, why or why not?The book covers all the standard stuff very comprehensively from the sales process itself, presentation skills & techniques, objection and competition handling plus the realities of how to manage the sale to avoid the pitfalls of demos, succumbing to technical trials & evaluations or being driven by your competitor's agenda. All excellent material and covered well with real war stories.Whilst this isn't the cheapest book on the subject, I'd definitely consider it worth every cent. Highly recommended.

### ⭐⭐ Two Stars
*by J***N on April 13, 2015*

Not quite what I thought it would be. Is a textbook.

### ⭐⭐⭐⭐ Good book for people who want to go into Sales Engineering
*by T***T on October 16, 2010*

Bought it for the Kindle, I found it to be a good reference guide for understanding technical sales. Hard to read from cover to cover, but good for referencing certain sections

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*Product available on Desertcart South Korea*
*Store origin: KR*
*Last updated: 2026-02-28*