Instant Age Rewind Concealer

This concealer provides excellent coverage while still feeling lightweight on the skin. It blends easily and does a great job covering dark circles and imperfections without creasing or settling into fine lines. The formula feels comfortable and looks natural throughout the day. The sponge applicator makes application quick and convenient, especially for under the eyes. Overall, it’s a reliable concealer for everyday use and offers great quality for the price.

This Maybelline Instant Age Rewind Eraser Concealer is what I reach for when my face is asking questions I don’t want to answer. The color match blends easily with my foundation, the coverage is solid without looking heavy, and it actually makes dark circles mind their business. It layers well, doesn’t crease like it’s holding a grudge, and most importantly — it dries quickly, so you’re not standing there waiting like it’s paint. The foundation quality is surprisingly good for something so easy to use, which I appreciate because mornings are already doing too much. Final thought: I didn’t rewind time, but I did look like I slept...and honestly, I’ll take the win.

I’m giving this four stars because, for the price, the coverage is genuinely fantastic, but it requires a specific routine to prevent it from settling in fine lines. This has been a cult favorite for years, and now I understand why—it instantly brightens and cancels out darkness. The High Points (Why I Love It): Coverage Powerhouse: The pigmentation is superb. I have significant dark circles, and the shade 120 (Light) brightens my under-eye area beautifully. It takes very little product to do the job. Easy Application: The sponge applicator is fast and effective. I like that you can just tap it on and go, making it a great choice for quick morning makeup. Lasting Power: Once I set it properly (more on that below), this concealer stays put all day. It doesn't fade or wear away patchy, even in humid weather. The Drawback (Why It Lost a Star): Can Get Cakey/Crease: This is the only downside. If I apply it directly over dry skin, or if I use too much, it definitely emphasizes texture and can settle into fine lines underneath my eyes. It has a slightly thicker consistency than some newer formulas. 💡 Pro-Tip for Best Results: To get the most out of this concealer and avoid the cakey look, you must moisturize your under-eye area first. I use a hydrating eye cream and let it sink in for a minute. Then, I apply the concealer lightly and immediately press it in with a damp sponge or my finger. Setting it immediately with a small amount of translucent powder is non-negotiable—this prevents the creasing and locks in the smooth finish. If you can master the application technique, this is an unbeatable drugstore concealer for dark circles!

Nice concealer! Bought 120 wild guess works well concealing (darker as I age) inner area of eyes by bridge of nose. Covers little veins around nose and occasional breakouts. Fair skin not porcelain more neutral or yellow undertones. A good purchase. FWIW I wear minimal makeup when I’m going out over Vanicream daily facial moisturizer, new purchases Milani Blush makeup nude kiss blush inspired by another reviewer, thank you, under NYX professional buttermelt Feeling Butta Blush, ELF instant lift brow pencil neutral brown (could go darker) Maybelline lash sensational sky high mascara, ELF neutral eyeshadow palette no shimmer, and Maybelline color sensational copper charge lipstick. Oh have loved that Garnier under eye roller for years just feels good. A former high end makeup buyer, I appreciate reading reviews and trying products that feel and look good and are reasonably priced!

This stuff is great! I bought it for my mom, so it was kind of tough to color-match through a computer screen, but the pictures online are very accurate! I think it will last a while because it's not too thick. The coverage works well for dark circles! The product does not leave any kind of oily feeling on your face, which is always a plus, and it blends easily with a concealer brush!

I’ve purchased this concealer several times now. It’s a little thinner consistency than others which I like for my 57 year old wrinkled eyes. Despite the thinner consistency it gives really good coverage. (It’s not watery thin but just thinner than several others I’ve tried). I use this under my foundation but I’ve seen people use it over their foundation too. It brightens under my eyes, gets rid of any redness I might have (I tend to be red around my nose) and doesn’t settle in wrinkles. Lasts all day too. I’ve used this instead of foundation at times too when I’m feeling lazy or am just running errands. They have a really good variety of colors to match my pale skin. I’ve tried different colors of this in the palest range and they all seem to work, some just brighten a bit more depending on how light I go. I use the applicator to just tap different areas of my face and blend out either with my fingers or a foundation brush. Blends easily but I do use a lotion and sunscreen first which helps with that. Lasts me a long time. It seems there’s more in the tube than you would think. For once a company actually fills the whole tube and isn’t tricking you to think you’re getting more with clever packaging. I don’t think I can say other brand names here but to me it’s better than “Lo” and “El.” If you know you know. I think it’s better than some more expensive brands as well.

This concealer is such a classic for a reason! It’s easy to apply, blends really well, and does a great job brightening dark circles without looking heavy or cakey. The sponge tip makes it super quick for everyday use, and shade 122 has a nice natural tone. It wears well throughout the day and works for touch-ups too. A great, affordable go-to concealer that actually delivers!

Previously bought this at Walmart. I really appreciate that I don't even have to use foundation with this concealer. Great coverage,and the shade is perfect for my skin tone.