Marketing Management (14th Edition)

Name: Marketing Management (14th Edition)
SKU: 1704822
Price: 447204.00 KRW
Availability: InStock
Rating: 3.923076923076923 (13 reviews)

Product ID: 1704822

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Description

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

Specifications

Best Sellers Rank	#1,623,669 in Books ( See Top 100 in Books ) #466 in Business Marketing #4,585 in Marketing (Books) #9,673 in Business Management (Books)
Customer Reviews	4.3 out of 5 stars 416 Reviews

Reviews

L**L

22.02.2013

R**X

5.09.2016

J**M

28.07.2014

R**N

24.07.2025

V**N

5.06.2014

A**R

27.08.2017

P**M

28.09.2012

C**A

11.04.2014

周**愉

7.03.2014

F**I

9.06.2013

P**S

28.02.2019

A**Y

6.09.2015

N**L

31.03.2018

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