Loving Tan Deluxe Gradual Tan Lotion, Medium- Natural Looking Self Tanner, Professional Strength Sunless Tanner, 7+ Self Tanning Applications per Bottle-Cruelty Free, Naturally Derived DHA-5.07 Fl Oz

First time I used it I slathered it on like lotion. Too much and while good, tended to be a bit blotchy. I have since taken to putting a smaller amount in my hand/hands and then massaging it for at least 2 minutes and that seems to be the way to go. Almost instantaneous tan. My legs are so pale they almost glow in the dark, but this leaves a nice natural looking tan. Pricey, but worth it.

Such a perfect color. It's not splotchy or streaky if you apply it evenly. My friend uses the same one. She's naturally ginger, so she's very pale, and it looks so natural on her. It actually smells heavenly compared to other self-tanners, but at the same time, it's not heavily scented. It just smells a little bit like vanilla. I'm definitely purchasing again. If you're looking through reviews trying to decide whether to buy it, just do it, it's so worth the price. It was streaky the first time I did it, but that's because I put it on totally wrong. Follow the steps, and it looks amazing!

Really great self tanning lotion! I’m pretty pale and got the medium shade, and I got a natural looking, even tan from just one application. Odor is not as strong of a “fake tan smell” as other products I’ve used. I’m most impressed with how even it turns out, no streaks! Will be buying this on repeat!

Easy to apply with mitt. If applied as lotion during the day it will smudge when wet. I would recommend you still use it like foam spray tans and wash off next morning. I didn’t feel orange like I do with the foam. The color on my hands was so much more natural than the foam version.

I read reviews and this looked like a great option. Just arrived and as you can see from the photos it is not even half full. Have not even tried it I’m so upset. $30 to get half the product

I am extremely happy with this purchase. The product arrived quickly, was well packaged, and was exactly as described. The quality exceeded my expectations, and it has performed perfectly since I received it. It was easy to use, well made, and offers excellent value for the price. I appreciate the attention to detail and the overall reliability of this product. It has made my experience much more convenient, and I would not hesitate to purchase from this seller again in the future. Highly recommended to anyone considering this product. Five stars!

One of the best self tanners that I have used! I am a repeat customer! Great value for the money! Nice smell!

My newest FAVORITE gradual self tanner!!! It is such a beautiful color and texture!

My biggest complaint in tanners is the smell. However this one has none. It’s very light weight