4-Color Soft Gel Paste Food Color Kit

I have always used the "w" brand. I am so very pleased with the vibrancy of these colors and the price. They are high quality and, add no taste. They are easy to use, and will be the brand I use from now on.

Why did you pick this product vs others?: Works grate love the colors just make sure you have gloves on

I needed these for my annual King Cake, and they worked out great. I used to be able to get them from a local specialty store but it went out of business, so I was thrilled to find them on Amazon. I ordered the basic set, so I had to mix the purple, but that was no biggie. If you are used to liquid food coloring, especially grocery store types, you will be amazed at how strong the colors can be.

Strong coloring! Need only a few drops for for vivid coloring

i love the idea that they are natural. that makes me feel much better about using this. i just wish the colors were more deep. the yellow looks pretty in the jar but then the color is like too yellow, like a light pastel, so you have to add some red it get it to be the color you would want if it looked like the outside. also the blue is not very dark. so of course when i used too much, it was like trying to get blood off my hands, particularly the red (when i was going for RED - not pink). kind of made me feel like a schmuck. or maybe just a craft schmuck.

I much prefer the gel as opposed to the regular food coloring, you just have to use a lot less to get much greater results. This pack is the perfect basic starter kit, which I used to make fake blood for a sci-fi short film. I made quite a lot of blood and my bottles of coloring are pretty much still full...I expect these to last me a long long time.

I bought this pack of gel food coloring at a very low price and received them right away, so of course had to use them right away. My three year old granddaughter was here and we had a ball making a rainbow rolled cake together! The colors turned out so vibrant and we just used a couple of drops of each. Also as with regular liquid food coloring it did not make the batter runny. I will never go back to the old stuff. I would definitely buy again although with the generous amount you get and the small amount you have to use, I won't have to buy again for awhile.

I purchased this set as I was making cupcakes for a Sesame Street birthday party and needed frosting in primary colors. I've done enough baking to know I needed a good gel dye. These dyes worked beautifully and did not leave an after taste. I am quite pleased and would buy again.