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๐ฆท Elevate your smile game with science-backed enamel defense!
Crest Pro-Health Advanced Sensitive & Enamel Shield Toothpaste combines ActivClean Crystals with 8 key oral health benefits to protect enamel, relieve sensitivity, and fight acid erosion. Ideal for adults seeking comprehensive daily care, it strengthens teeth while freshening breath, making it a top choice for those who demand both performance and protection.









| ASIN | B01MUA08C1 |
| Active Ingredients | glycerin,silica |
| Benefits | Strengthening and protecting enamel; relieving tooth sensitivity |
| Best Sellers Rank | 105,460 in Health & Personal Care ( See Top 100 in Health & Personal Care ) 1,932 in Toothpastes |
| Brand Name | Crest |
| Capacity | 145 g |
| Customer Reviews | 4.6 4.6 out of 5 stars (6,112) |
| Flavour | Advanced Fresh |
| Global Trade Identification Number | 00037000976714 |
| Item Dimensions | 38 x 180 x 48 millimetres |
| Item Weight | 5.1 Ounces |
| Manufacturer | Procter & Gamble - HABA Hub |
| Manufacturer Part Number | 474363 |
| Material Features | Enamel Protection |
| Model Number | SG_B01MUA08C1_US |
| Number of Items | 1 |
| Package Quantity | 1 |
| Package Type Name | Tube |
| Recommended Uses For Product | Enamel Protection,Plaque Removal |
| Target Audience | Adults |
| UPC | 037000976714 |
| Unit Count | 144.5 gram |
S**N
Fantastic toothpaste, I wish we had it in the UK
An absolutely fantastic toothpaste that I quite happily pay through the nose for to get imported from the states because they don't sell it in England I really wish they would Great for sensitive teeth tastes amazing is gentle on my gums and like I said great value for money even though it's imported
O**H
Awesome
Nice results
I**M
Very nice
Very nice
A**D
Current revision works great! A brief history of Pro-Health sensitivity toothpastes..
About 5 years ago, I started noticing an increase in hot/cold sensitivity on my furthest back bottom molars on one side. This started occurring almost immediately after a dentist visit, which I'm assuming was due to a combination of enamel erosion from nighttime acid reflux further worsened by an overly abrasive dental cleaning. My dentist essentially said that everything looked fine and healthy without suggesting any further solutions, so I gave the original version of this toothpaste a try since it was only a few bucks at the time. To my amazement, after the first brushing, I could immediately notice a significant decrease in sensitivity and after a week or two of twice-daily brushing, the sensitivity was completely gone! To make matters with this toothpaste unnecessarily confusing, the very first version I tried was called "Crest Pro-Health Sensitive & Enamel Shield" (not "Advanced") which came in a lighter blue packaging, had an unusual but interesting and enjoyable teaberry flavor (aka American Wintergreen) and had a very smooth texture. This version was the best and I bought many boxes of it over the years until Crest decided to reformulate it for some reason. The 2nd version had the exact same name and packaging, a slightly less smooth texture and more of a regular "minty" taste. Unfortunately, this version didn't seem to work quite as well for sensitivity, but after it started becoming harder to find at retailers, it still worked better than other Stannous Fluoride pastes from Crest's newest Pro-Health Advanced line-up (including their much more expensive ones like "Pro-Health Gum & Sensitive"). My teeth have always been somewhat sensitive to many whitening agents used in toothpastes, so I'm guessing that's partly the difference. Fast-forward to today, and while that exact same "Sensitivity & Enamel Shield" is still listed as a current product on Crest's own website, it is simply not available to purchase anywhere and Crest customer care informed me that it had been discontinued. Having come across this particular listing at Amazon with the old name still being shown, I decided to spend $5 to try "Crest Pro-Health Advanced Sensitive Relief" (which wasn't suggested by Crest or even listed any where on their website). As pictured, it came in darker blue packaging (with "Advanced") but had "Sensitive Relief" in the same light pink shield/rectangle that used to say "Sensitive & Enamel Shield" and all of the primary listed benefits appeared to be the same or very similar. Essentially, this is the 3rd reformulation, but so far, it seems to work just as well as the original. The flavor is again different and even mintier, but with a slight touch of the original teaberry flavor. The texture is now more of a coarse, slightly gritty gel, which I dislike more than the other versions, but it does seem to leave me teeth feeling smoother and more polished, so that's fine. It also seems to have a slight baking soda taste and level of foaming (which isn't as great as "Pro-Health Gum & Enamel Restore", but works well enough). All in all, I will gladly continue buying this product forever, but after seeing so many reformulations, repackaging and just all around difficulty trying to purchase this toothpaste during the past 5 years, I'm very leery about patronizing a manufacturer that creates an amazingly good product and can't stop messing with it or are unable to keep it stocked on store shelves. Other than that concern, my only other complaint would be the current pricing. I really see no reason why this newest version is $5 when all the other toothpastes in Crest's line-up are around $3. The original reason I even tried the first Crest formula was mostly because it was an affordable alternative to brands like Sensodyne and Crest's own Pro-Health "Gum" line-up, which are all pretty good in their own right.
M**A
Nice Toothpaste
Very Nice
J**E
Teeth feel clean and healthy
I love this toothpaste. Unfortunately my teeth or gums not sure,have intermittent bouts of sensitivity. I only really noticed it when I brush with regular toothpastes. It's like a vulnerable feeling on my teeth I can't explain. Unfortunately shopping for toothpastes becomes a little more involved when you add that issue to the mix. So many brands have this or that but not xyz which you need too. Another issue some are pricey for a small tube. For me this brand check all the boxes. Cavity protect, sensitivity protection,fluoride and whiting . It's a nice size tube and a reasonable price . I like that it lists all the benefit on front of the tube as well as it makes my teeth feel smooth and clean after each brush. No gritty left behind residue or plaque etc. I feel confident and no pain brushing my teeth. With this product.
Trustpilot
1 month ago
3 weeks ago