Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by Kim - Hardcover

If you plan to build something unique and make better margin, read this.

Good book A bit damaged outside, but it's not critical

good

One of the best books

This book is an absolute must-have for anyone in a startup or really small or medium sized business. There is nothing that disturbs me more than people who struggle in business with their fingers in their ears swimming in a red ocean. In Canada we have a lot of monkey-see-monkey-do businesses that rely on continuous rounds of big government money and meandering from one tech bubbles to the next to survive and it drives me nuts. This book is the solution.

I really liked this book for Marketing I gives you so many practical advice to penetrate the competition set boundaries and go beyond that an creat you own undisputed marketplace. The best thing about this book is they also tell the ways to stop the imitators from copying your idea. So if you are starting your own business this is a must read book . Though I am shocked how thi book is so underrated.

Ottimo libro con buoni spunti. un MUST da leggere.

Ich habe schon viele Budiness Bücher gelesen, aber dieses finde ich am Besten. Das Buch ist natürlich nicht technisch, also man lernt nicht wie das Tagesgeschäft in einem Unternehmen abläuft. Man versteht aber in welche Richtung man seinen Business Plan entwickeln soll und was die Erolfsfaktoren für ein Start-up sind. Es geht also ums große Ganze.

La estrategia del "Océano Azul" es una buena forma de encontrar nuevos mercados alejándose de la competencia directa. Requiere innovación y un cambio de mentalidad, pero puede ser efectiva si se adapta correctamente a las necesidades de la empresa.