What is permanent hair dye?

Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy.

What does fade-defying color mean, and how does it work in a permanent hair color formula?

Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading.

Does Superior Preference permanent hair color provide full gray coverage?

Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage.

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner.

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L'Oreal Paris Superior Preference Hair Color, 7LA Lightest Auburn

Product ID: 2587559

Details

Brand
L'Oreal Paris
Color
7LA Lightest
Item Form
Gel
Package Information
Packet
Product Benefits
Shine

⏳Up to 9 weeks fade-defying color

🌞UV filter & Vitamin E shine protection

💧No-drip gel formula for precise application

₩33650

Duties & taxes included

In stock

Sold byAmazon South KoreaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

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Description

🔥 Turn heads with radiant, fade-defying color that lasts! 💇‍♀️

COMPLETE CARE KIT - All-in-one kit includes color gel, developer crème, shine protect conditioner, gloves, and easy instructions for salon-quality results at home.
LONG LASTING RADIANCE - Experience vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no compromise.
PRECISION NO DRIP GEL - Enjoy mess-free, exact application with our innovative no-drip gel formula that clings perfectly to every strand.
UV VITAMIN E PROTECTION - Protect your investment with a shine-enhancing conditioner infused with UV filters and Vitamin E to lock in color brilliance.
GRAY COVERAGE CONDITIONING - Superior gray coverage combined with a conditioning formula that leaves hair silky, resilient, and soft to the touch.

L'Oreal Paris Superior Preference Lightest Auburn 7LA is a permanent hair dye kit featuring a no-drip gel formula and a UV-filtered, Vitamin E-infused conditioner. Designed for all hair types, it delivers rich, luminous color with superior gray coverage and conditioning benefits that last up to 9 weeks. This all-in-one kit ensures precise application and salon-quality results, making it a top choice for professionals and trendsetters alike.

Specifications

ASIN	B000KOSFQM
ASIN	B000KOSFQM
Best Sellers Rank	#190 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #4 in Hair Color
Brand Name	L'Oreal Paris
Color	7LA Lightest Auburn
Container Type	Packet
Customer Reviews	4.5 4.5 out of 5 stars (59,158)
Hair Color Permanence	Permanent
Hair Type	Normal
Item Form	Gel
Item Type Name	chemical-hair-dyes
Item Weight	11.34 g
Item model number	CX
Manufacturer	L'Oreal Paris
Manufacturer	L'Oreal Paris
Manufacturer Part Number	FPS-172643
Material Feature	Compostable Warning
Material Features	Compostable
Material Type Free	Alcohol Free
Model Number	CX
Number of Items	1
Product Benefits	Shine Enhancing
Product Dimensions	6.3 x 3.5 x 2.25 inches; 0.4 ounces
Recommended Uses For Product	Softening
Suitable Hair Color	All Hair Colors
UPC	071249253168
UPC	071249253168
Unit Count	1 Count

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How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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TrustScore 4.5 | 7,300+ reviews

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Very impressed with the quality and fast delivery. Will shop here again.

4 days ago

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Excellent communication throughout the order process. Product is perfect.

2 weeks ago

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₩33650

Duties & taxes included

In stock

Sold byAmazon South KoreaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to South Korea.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

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Smooth transaction and product arrived in perfect condition.

3 weeks ago

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Great experience from order to delivery. Highly recommended!

1 week ago

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