Ion Permanent Brights Creme Hair Colour Red Red

Fantastic Color, didnt stain anything except my skin and most of it came off anyways, highly recommend, will be buying again!Photo reference: i have medium brown hair, did not bleach my hair and i left it on for 35 minutes

I dyed my hair in the beginning of July 2025 as seen in the first picture. The second and third pictures were taken today, March 3 of 2026. This color LASTS!! In the current photos, you can see my hair is naturally very dark brown (the black dye has since faded out). I have virgin hair, never been bleached or lightened. The color retention is crazy and the red does not bleed past the first week of washing. I did not and do not use any sort of specialty color-safe shampoo or conditioner (probably why the black faded so quickly), and I did not use the Ion Color Sealer after dyeing it. I used the Ion 20 volume developer. I usually wash my hair twice a week, sometimes three times, but I NEVER put heat on it, so I’m not sure if that has anything to do with it as well. Overall, I genuinely highly recommend this product!

Este producto es excelente me encantó el color queda hermoso sin duda lo seguiré comprando

You need developer for the product, i remember when it used to be a red paste but i guess now they changed it. fades pretty quickly tho

I’ve been searching for a permanent red dye for bleached hair, and this worked so well. Instructions said to use 10 volume developer but I only had 20, so I used 1oz 20 volume and 1oz water and it worked perfectly. Will update on how it fadesUPDATE!!2nd picture is ~8 weeks after I dyed it. It stuck around pretty well for ~7 weeks, then got pretty orangey. (I shower in coldish water every other day and swim once a week) It only lasted a little bit longer than my usual semi-permanent, which it a bit frustrating considering this is supposed to be permanent.PROS: DOESN'T STAIN ANYTHING!! decently long lasting, perfect colorCONS: damages hair a bit, doesn't last as long as I'd like, dying process is a bit involvedOverall, it depends on what you're looking for. if you'd rather have less damage, easy application, and are ok with a pink shower and pillowcases, I highly recommend adore semi-permanent dye. If you want it to stick around a little longer and not stain anything, choose this!Personally, I think I'll keep using this, considering I'm going into college and will be sharing a bathroom.