Wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick

I was pleasantly surprised by how well this multi-stick performs. The formula is smooth, blends effortlessly, and gives a beautiful matte finish without feeling dry. I love that it can be used in different ways, making my makeup routine quicker and easier. The color is rich, stays in place for hours, and the packaging is compact enough to carry anywhere. Great quality for the price—I would definitely buy it again!

I was pleasantly surprised by how well this eyeliner performs. The creamy texture glides on effortlessly without tugging or pulling at the delicate skin around my eyes. The pigmentation is excellent, providing rich, even color with minimal effort. Whether I’m creating a subtle daytime look or something more dramatic, this liner delivers consistent results. It blends easily when desired but also sets nicely for longer wear. I found it comfortable to wear throughout the day, and it stayed put far better than I expected for a cream formula. There was minimal smudging, fading, or transferring, even after several hours. The pencil sharpens easily and doesn’t crumble or break apart. For the price point, the quality is impressive and rivals products that cost significantly more. Affordable, easy to use, and highly effective—this eyeliner is a fantastic value and has earned a permanent place in my makeup collection.

I remember back in the early 90's going to Woolworths and there'd be these bins with cheap 99 cent makeup. Crazy colors like blue nail polish and black lipstick, colors that you didn't really see anywhere else back then, all piled up in these bins. They were all Wet N Wild, and I loved going through these bins and picking out a few items each time I visited. I always associated Wet N Wild with kitschy cheap makeup bins because of this, not that this was a bad thing. I also stopped seeing Wet N Wild after Woolworths went out of business and I always thought that was a shame, an end of an era. So imagine my surprise when I came across this! I've been on the hunt for the perfect shade of purple eyeshadow for years. Sephora had an eyeshadow pencil that had the perfect shade for me. The color was great, but the application was a bit on the chalky side. Still, it never failed to get compliments everytime I left the house with it on. Sadly, it was discontinued and I only bought one. So when that ran out, I tried in vain for years to find a suitable replacement. I started just buying any purple that remotely matched from any brand just to see if it'd work. I came across this and was surprised that 1., Wet N Wild was still a thing and 2., the color looked promising. Knowing my history with Wet N Wild and its bargain bin legacy, I didn't have high expectations on its quality. I bought this and another brand with a similar color that cost three times as much. I put this on my right eyelid and the expensive one on my left and whoa.... This pencil is AMAZING! The color glided on like silk. It wasn't chalky or hard or anything. It felt almost creamy. The pigmentation is rich, one pass and it was opaque and popping. I was able to glide over my eyelid a second coat and it went on so smoothly. No skin tugging, no pigment chunks falling off the pencil. Two coats and I couldn't stop staring at my eyes. The color is amazing. It was so much more vibrant than the more expensive brand. My only regret is not stocking up on more of these when they were in stock. Wet N Wild really threw me for a loop. I was expecting the bargain bin quality of my youth but this outperformed all my other color pencils. And this was by far the cheapest!! It's amazing that they kept the bin prices but seriously stepped up the quality! I'm definitely buying more and trying their other colors!

Skin type/concerns: 45, very hooded eyes, dry skin and I have rosacea IN my eyes (scream). Dry climate, currently late fall early winter temps. Color: Peachy Crush For the price this is a solid product. I was looking for a drug store dupe for Thrive’s Eye Brightener in Stella. I picked up Peachy Crush and that’s what this review is based on. I also grabbed Snowy Skies, which is a pure white glittery product. Not chunky glitter, but it has some sparkle. Peachy Crush is a true shimmer. My photo and video show all three, left to right is WnW’s Snowy Skies, Thrive’s Stella, and WnW’s Peachy Crush. To compare the two, this is waxy and has a noticeable drag to it so if you’re someone who doesn’t tug your eyelid ever, steer clear. But the waxiness can be a big benefit if you are looking for a good tacky/sticky base for a loose shadow or something you want to get much more impact out of. Thrive’s glides on and isn’t tacky. It may help shadow stick a little better but I personally wouldn’t use it for that purpose. After a few minutes on the back of my hand, this has dried down a little, whereas Thrive’s is fully dried down. I have tried warming the product by rubbing it across the back of my hand, but that didn’t solve the drag. So, I save the product and just go in with it as it is. This doesn’t really turn into a powder, it stays tacky for a long time. I’ve tried tapping it out, and that does help, but do not expect to be able to use a brush to move the product around. Neither does Thrive’s, it stays where you put it. But I did want to ensure it’s clear this is not a stick to powder. As far as longevity, at the end of my workday in a cold office, on dry hooded eyes, this does settle into the natural hooded creases and tapping it back out is only sort of effective. Thrive’s product stays where I put it here, too, it doesn’t crease out on my particular skin and hood type, even in a humid summer. Color wise, this is much more pink where Stella is a soft golden color. Think Urban Decay Naked 1 vs Naked 3, this is definitely 3 where Stella is 1. I like how both look on my cool skin tone with dark ash brown hair. I have a pink undertone with some slight olive cast at times of the year. Most warm browns and golds look weird on me but both this and Stella are perfectly fine. I love the color of this, it’s just barely pinker than my natural face undertone, so it doesn’t make my eyes look redder than they are. The product has a screw bottom on it to extend the stick itself. The amount of product is significant honestly, as you can see in my photo, the value is crazy for the amount you get. Since you can extend it only as much as you need, the stick isn’t going to break off. It’s a thick stick, and the plastic pencil tube it comes in is sturdy. The cap fits snuggly so this will be fine if you throw it in your bag. This is not really a multi-function product, it is imo an eyes only, so I can’t say that it would work as a highlighter, though it might be cute in your Cupid’s bow. I will use this up, even at the price point it’s worth using. I’ll toss something if it is awful, but this is a good product and I’m happy with my purchase. It wasn’t exactly what I was looking for but I am happy with it regardless. If it didn’t crease I would give it a 5, but this is a solid 4/5. For a couple bucks, why not give it a shot?

I bought this because I wanted a fun pop of color, and the shade itself is really pretty. It goes on creamy and blends out easily before it sets, so I do think it works better as an eyeshadow stick or on the upper lid. The downside for me was the longevity when I used it on my lower lash line. It started to bleed and smudge under my eye, so it did not stay as clean-looking as I hoped. It also made the application look a little messy after wearing it for a while. Overall, the color is nice and affordable, but I probably would not use it again as lower eyeliner unless I set it really well or only wore it for a short time.

Wet n wild has a great quality to its name. It's coverage is great and all day. The removal is easy and it's water resistant. It has a lasting brightness all day long.

Glides on thick, easily smudgeable, great price!

It's nice,good color that stays,glides on easy

Used it twice and broke smudges

Beautiful colour multi stick. Product went on very smoothly and blended with ease using my fingers. Unfortunately after only a few moments on my eye I tested it on it became swollen so obviously something in the ingredients list doesn’t agree with my sensitive eyes. It was a lovely product if it wasn’t for this unfortunately.

Very nice colour I love it

Superbe 🤩

muy bueno, puedes pintar ojos adentro, suave