Digital Marketing Strategy: An Integrated Approach to Online Marketing
Product ID: 419845971
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Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets. Review: Very good book - I liked this book a lot. It was fun and easy to read. Review: Excellent read - helps to frame the variables to improve your approach to digital strategy and understand the importance of each stage to develop and execute
| Best Sellers Rank | #127,394 in Books ( See Top 100 in Books ) #19 in Retailing Industry (Books) #99 in Web Marketing (Books) #116 in E-Commerce (Books) |
| Customer Reviews | 4.4 out of 5 stars 150 Reviews |
S**A
Very good book
I liked this book a lot. It was fun and easy to read.
D**N
Excellent read
helps to frame the variables to improve your approach to digital strategy and understand the importance of each stage to develop and execute
D**I
Missing many pages
I was very excited to get this book. But when I opened the cover, the first page was page 165. Returning.
A**K
An strong resource for marketers!
This is a heavy, well-researched resource for marketers. It provides basically everything you need no matter what business/industry you're in. Including different types of strategies and countless tactics, that you can use when it comes to marketing your business. You can read it selectively, and come back to the parts that apply to your specifically, or rather the ones you want to start with. PS. I had the pleasure of interviewing Simon on my podcast, On Branding Podcast, so if you want to get an overview of what's inside the book, I invite you to check it out.
B**E
Missing pages
The book is very solid... outside of the 36 pages I didn't get with it.
C**R
Starts at the end
With out getting a chance to read the contents, this book started at page 325 was there no type of quality control in the putting/binding of the pages
L**L
Great Porduct
I like the book, a lot of good material relevant to digital marketing, later I bought one called: Alexa, Make Me Rich: Boost Digital Marketing with AI also in Amazon, and it was great as well, I recommend to buy both because this one is more general and give a great overview, while other is more tactical and tell you how to apply it for increasing sales
B**R
A huge waste
Please don’t waste your time and money as I did. It’s a complete waste of time and money. I read all these nice reviews and I thought this would be a good book, but definitely not. I didn’t learn anything new from these hundreds of pages, it was very repetative and didn’t contain any gems. So please despite all the good reviews trust me, it’s a complete waste of your time. If I compare this book to a book like ”How to win friends and influence people”, I would give this a 1 star and that book 5 stars. Definitely don’t recommend.
I**A
Excellent
Book is really well written.
A**A
Excelente livro para quem precisa se atualizar
Excelente livro para quem precisa atualizar suas visões de marketing presas a um passado analógico. Uma leitura consistente e concisa ao mesmo tempo!
M**A
Good book for your start to digital strategy
A good book for most starters to digital marketing. You can go to the specific topics to get an overview of topic like social media, email or search marketing. There are also topics on consumer behaviour and the digital ecosystem which will prove useful for all those who like to get an overall knowledge of digital marketing.
A**S
Comprehensive digital marketing approach
A comprehensive book for head’s of Marketing that want to implement a digital marketing strategy in their company… whether from scratch or to improve their current strategy. Ideal for aligning or incorporating with existing marketing strategies.
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