Seventh Generation Laundry Detergent, Ultra Concentrated EasyDose, Free & Clear, 23 oz (66 Loads)

I've tried many sensitive skin, fragrance free washing detergents and this is the one I keep coming back to. Seems to wash my clothing well, no issues with skin and totally fragrance free. I had to get over the thought that I needed to use a larger amount of detergent per load. One squirt is all that is needed with this detergent. It also has not taken the colour out of my towels when I squirted it into the water directluy onto my clothing and towels. I am really bad about not following the directions about filling your washer with water and detergent BEFORE adding my clothing as I am always in such a rush. So many of the other liquid detergents have left discolourations on my towels but not this one.

I’m very picky about laundry detergent and have used it all. I recently switched to this from the pods in the big name tub. I want my detergent to work really hard on stains and odors, but leave the fabrics feeling soft. This one leaves laundry feeling like it is deeply clean, even tackles teen laundry and pet odors, and rinses really clean so your clothes feel very soft like new. The bottle is easy to use and I appreciate how much is in it for the price! I can’t believe how fresh, soft and clean my sheets feel after using this. Even better that it has a good ingredients list. A+ !!!

This stuff is bomb. Tiny bottle. Easy dosing, one squeeze of the bottle. Less water = smaller bottle. Great product. Works just like tide or any other toxic laundry detergent without the toxicity!! Save the planet!!

It’s hard to believe that you need so little detergent to do such a great job of cleaning your laundry, but this product proves how much extra packaging most laundry detergents waste. They should all be this super-concentrated! The bottle dispenses just the right amount with one squeeze. It has no artificial colours or fragrances, and is safe for sensitive skin. It does a great job of cleaning, and leaves my laundry smelling fresh and soft. I only use cold water and have noticed no difference in cleaning power. It is low sudsing, which makes it excellent for use in high-efficiency, side-loading machines. All this, and the reduced packaging is better for the environment. Win-win-win all around!

I had my doubts. But this laundry detergent solves two of the biggest problems we have in our household: people using too much detergent and leftover detergent on clothes causing skin issues and making clothing get dirty faster. Most laundry products have a cap with an invisible line that we are supposed to be able to see in order to measure the amount. But it is human nature that if a little is good, then more is better. This isn't the case with soaps and detergents as they can often leave a residue on the clothes which attracts dirt or causes skin issues. Having the measuring system in the bottle itself is awesome and this gets the clothes looking and feeling cleaner than any other product I've tried so far. Although, with our water, the detergent works better if I put a bit of vinegar in the fabric softener compartment.