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🖤 Go Organic, Go Bold: Your Hair’s New Best Friend
It’s Pure Organic Herbal Hair Dye in Indigo Black is a 100g powder hair color that’s Soil Association certified organic, vegan, and cruelty-free. This henna-based dye delivers a unique, semi-permanent indigo black shade that enhances shine and volume without damaging hair. Suitable for all hair and skin types, especially sensitive scalps, it’s crafted from fair trade, organic herbs processed with advanced technology in the UK. Ideal for those seeking a natural, chemical-free alternative with ethical sourcing and nourishing benefits.










| ASIN | B00R7T1J8Y |
| Benefits | Organic & Easy to Apply |
| Best Sellers Rank | 1,449 in Beauty ( See Top 100 in Beauty ) 1 in Hair Hennas |
| Brand | It's Pure |
| Brand Name | It's Pure |
| Colour | Indigo Black |
| Container Type | Box |
| Country Of Origin | United Kingdom |
| Customer Reviews | 3.9 out of 5 stars 2,224 Reviews |
| Full Cure Time | 3 Hours |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Powder |
| Item form | Powder |
| Manufacturer | It's Pure Organics |
| Manufacturer Part Number | E0623 |
| Material Features | Gluten Free, Natural, Organic |
| Material Type Free | Gluten Free |
| Model Number | E0623 |
| Number of Items | 1 |
| Package information | Box |
| Product benefits | Organic & Easy to Apply |
| Recommended Uses For Product | Hair coloring, Natural hair dye alternative, Sensitive skin use |
| Suitable Hair Colour | Black |
| Unit Count | 100.0 gram |
D**S
Absolutely Brilliant! :)
Went for the dark brown after not getting on with the light brown. This product is brilliant I can’t stress that enough. I dye my beard otherwise I’d be so grey and I’m only a 33 year old man. I was using just for men for the past year but after a few months I developed severe itchy red skin due to whatever toxic chemical they use in their products. It wouldn’t surprise men if the just for men products are likely carcinogenic or dangerous to health. So I went on the lookout for something organic or natural and came across this which I have to admit I thought it was a load of bolloc@s But, I ordered it in the hope that I could get relief from whatever the just for men chemicals were doing to me and my skin was so itchy and sore. So I literally mixed a heaped tea spoons worth in a plastic container using my old just for men brush. Mixed it into a paste with warm water, I mixed mine too watery though I used away at it anyway. I painted it on liberally and went in and watched a couple of hours of tv. To my amazement when I washed it all off 2 hours later I had a lovely brown beard that looked natural and real for the first time in a year. My facial hair felt nourished and soft unlike before! And it came out the loveliest colour. And the main thing, no itchy red sore face anymore, no irritation and no endless scratching. What a truly wonderful product that is better for your health and actually does a far better job. Thank you so much to whoever came up with this! Tips! Couple of things I learned The powder is green so when you paint it on your face or head things look green even after washing out. Not green like grass but a greenish tinge. Do not worry about this, I noticed after waking up the next day when it oxidises the true colour appears and it’s lovely when it does. I apply in the evening once a week for this reason. For men’s beards you need only a little bit of powder and water so it will last ages There’s an earthy natural smell that lingers especially if the hair gets wet. This doesn’t bother me at all the benefits far outweigh any worry of that It takes longer than my old just for men product ie 2 hours as opposed to 10 minutes however I have no weird chemical burns / irritation and my skin and beard is far better using this Pure stuff without a shadow of a doubt. I treat myself once a week to this and look at it like a bit of me time, sounds weird but when you feel the difference for yourself you’ll thank yourself for it. Final thoughts! If you are like me and you like organic, less harmful chemicals or simply want a product that looks much more natural that the chemical dyes then I’d say jump at this. I’m so so glad I’ve found it and I’ll never go back to just for men or similar toxic chemical brands
M**N
Natural dye, works well - first time hair dyer
I've never dyed my hair before, but the stress of the past few years has given me a fair few white hairs. So after a long time of putting it off, I decided to dye it. The only problems is that I get allergic to everything. That's why I went for a natural dye. (Because I knew, just knew, that if I went the chemical route, I'd be done for.) Fortunately I wasn't allergic to this. (To give you a sense of how bad things are, when I did the patch test, my skin was even allergic to the sticking plaster I used to cover the sample.) I'm not going to make a habit of dying my hair too often, just in case I develop some kind of reaction. But I did two patch tests a week apart, and used the dye twice over two days, and it's worked well. I have hair which is on the brown side of black, and so went for Very Dark Brown. I used probably 70% of the packet, mixing it up with water into a yogurt-y paste. I should though have added more water, because the paste sort of dries out as you're putting it on and gets really stiff. Nonetheless, it dyed most of my hair pretty dark. There were a few wispy ones near my ears here and there that I missed (probably because I didn't make the paste runny enough), and that just went kind of blue-grey from the indigo (because Very Dark Brown is a mix of henna and indigo). But I fixed those the next day with a targeted re-application on just those side bits. Here are my tips for application: - Wear: dark coloured clothing that's easy to take off (ideally without having to go over the head) before application - Mixing: Make paste wetter, as paste dried out a lot during application - Rinsing: Wear gloves for rinsing as well, to stop nails staining (can scrub off hands, but hard to get out from underneath cuticles which take a few days to wash out) - Drying: Use dark coloured towels for hair, both on rinsing and next wash. My white towel stained faintly blue, a bit like jeans that run in the wash - though it was fine after I washed it, best not to risk it - Cleaning: Rinse shower tiles after, the dye doesn't seem to stain them The smell to me is like matcha green tea. And I could still smell it slightly during my third hair wash later. But I don't mind that, and am overall very pleased. Considering all the things that could have gone wrong (allergic reaction, staining everything in sight etc), my hair has come out well. The downside is definitely the long recommended application time window (1.5-4 hrs for Very Dark Brown). I only had the patience to keep it on for 2.5 hrs the first time (whole head) and 1.5-2 hrs the second time (for the missed side bits), but my hair's gone dark all over. In fact next time I'll get a lighter shade, as it's ever so slightly darker than my natural hair. My hair's also now looking a little bit more glossy, which I didn't expect (it was a bit dry before but doesn't look dried out at all, like some women's do with chemical dye). So all in all, it's worked well for me. If you're covering a few greys, like I was, make sure you slather it onto the most obvious bits, to save having to reapply like I did the next day. Also, Very Dark Brown is almost black, so if your hair is on the brown side of black, you might want to go a shade or two lighter to just cover the greys. Otherwise your whole head might end up darker than you intended. I'll try Dark Brown or Natural Brown next time. It'll be interesting to see how those turn out.
C**2
Takes ages and needs repeated use
I was glad to see this herbal hair colour online and to see it had decent reviews. I have black hair but over the last year I would say almost half of them are grey. I needed something to provide a good enough cover and to blend it naturally. I suffer from allergies and suddenly developed rashes and burning after using the last hair dye (naturetint). I used it on a small sample and was happy that it worked well with my skin. I would say if you are using this product the first time and need a good amount of coverage, best to use it twice or thrice over a week to begin with and then slowly use once every two week and then once every three weeks for perfect coverage, As its heena, it does take a little longer to provide complete coverage, so its important to do it repeatedly initially. I was really happy with the product in a couple of weeks and the hair was just the right colour. However, a couple of things almost made me give up on this product. First it takes ages to get a good colour, I realised I have to keep it on for 4-5 hours for it to actually work properly and to get the right benefit from it. And its all so messy, even though I cover my head with a shower cap and have a towel on my shoulders. Those few hours drive me mad as I find it so uncomfortable and I can't wait to get it off. So you know you can't just do it one evening after work or quickly before you have to go out on the weekend. You need to devote a proper few hours to it. I tried using it overnight as some reviewers suggested but it felt so sticky and i ended up with a massive cold the next year and a stiff neck. The other thing is the smell after which stays for a day or so. Its just so annoying especially if you have to go out. And its not a pleasant smell really, its very odd and draws attention as its not something you can identify with. i hate my hair colouring days, and if it wasn't natural or if i didn't have all these allergies, I really wouldn't use it. But its a good product and I will continue buying it despite all the moaning
T**R
Gorgeous Natural Chestnut Colour, Covered Greys, Conditioned and Thickened Fragile Hair,
This is an excellent product. I loved the chestnut colour which I left on for three hours to ensure the depth, as per the guidelines. It covered my greys and they turned a lighter version of chestnut, which enhanced the look. I have very fine mid-shoulder length hair and only used half the packet. I am losing hair quite a lot, it is porous, and I wanted a more natural way to colour my hair with a rich colour that would cover greys. My hair was getting to be in terrible condition despite using non chemical natural products...it was previously becoming like straw. After using this product my hair has become softer again, and slightly thicker. Of course, it will depend on your individual hair and previous chemical/natural colours but I was prepared to take the risk and as I can't risk chemically dying my fragile hair. If the colour hadn't been good, I would just not use it again. I was delighted with the end result! It certainly hasn't harmed my fragile hair. It feels softer, and thicker. The photos featured on Amazon by other customers are true to life. There was more than ample coverage, so a packet did twice the job for me. Was it messy? I didn't find it any more messy than normal hair colours. I used black clothing and a towel and kept an eye out for drips while I applied it in the bathroom. I rinsed any drips as I saw them and there was no staining. The instructions are easy to follow. Put on DRY CLEAN HAIR. Some blogs mention adding oils, yoghurt, egg to henna hair colour mixtures, it is worth researching to see what may enhance the colour and condition further. The smell didn't bother me anymore than the smell of cut grass. The colour has stayed on for 6 weeks so far. I may enrich it soon just to lift it back to a deeper warm chestnut, but it has faded in a flattering way, WITHOUT the 'orange hair' look. I have just ordered three more packets as I think the product is brilliant and I am delighted I have found an easy alternative that may enhance my fragile hair condition further over time, and certainly, not cause it to become damaged in the process of wanting to enrich the colour and cover the grey patches.
T**E
Outstanding
This is being used on shoulder-length, very fine mid-brown hair with about 30% grey and with white at the temples. It covered all the white/grey and coloured the hair dark brown. The shade changes over time but not dramatically. The red became a bit more apparent in some lights after about a week, but then that seemed to settle to more of a brown. The hair is washed usually every-other day, though since using this dye it seems to become oily quicker so could do with washing daily. It comes in a double bag and looks and smells like Japanese green tea powder. Mix with warm water to make a yoghurt-thick paste. Don’t be put off by the green colour – it will eventually go brown on the hair. Apply to clean dry hair. The instructions advise working it through with the fingers (gloves provided) and this seemed to be the best way, especially for long hair. Only about half the pack was needed. It was left on for 4.5 hours and the green paste turned dark brown. When the roots started to show it was possible to do a retouch using a small brush and a slightly runnier mix of paste, by separating and combing the strands, but because the paste becomes quite stiff and heavy on the hair this method was only good for the top/front of the head, so for the back it was better to use the finger technique. The retouch was left on for 2.5 hours and the paste hadn’t lost its green colour entirely, so not all the grey/white was coloured, but the rest of the hair was refreshed with a natural look. Next time the touch-up will be left until the paste goes brown. It will wash out in water only and the rinse runs clear – but as soon as shampoo is added this brings out a lot of indigo, though this doesn’t seem to affect the finished result. I found also that during rinsing a bit of water ran into the eyes but didn’t sting. So far, for a full head plus a retouch, only just over half a pack has been used, which makes this product good value. I anticipate that by retouching using a small amount will maintain the colour for several applications. No more chemical dyes ever again. I hope this product continues to be made because it seems to be a real and safe alternative which does the job it promises. A BIT MORE: Have experimented with different shampoos and all gradually cause fading and bring out the red colour. However, Wright's Coal Tar soap bar (which nowadays contains only Tea Tree oil) preserves the colour (after the initial wash-out of indigo) and needs to be refreshed only because the roots inevitably grow through.
R**E
Great product that works well...
This works on my beard and covers the grey nicely, thank God is all I can say after long suffering irritation and pain using JFM. This product is easy to use and I've had no issues with poor colouring. My only fault is stubborn white hairs persist but there are very few of these and perfectly acceptable; and you need to keep the dye in for at least an hour I think before washing it out in order to get the results you want (as I'm trying to cover grey I kept the dye in for 2 and a half hours). My beard is as black now as it once was many years ago 👍🏽.
�**A
Depends on scalp health and expected results.
I bought the dark brown as my drug store brown hair dye had washed out and I was interested in going all natural oroducts. The application was long in the prep work mixing the product with a measured amount of hot water (mixing in coffee is not worth it) when applying it was difficult as it would dry , tangle , pull and knot my hair. With it being so thick it is quite difficult to make sure every hair covered, so it can take a while. When washing off the dye (After 4 Hours Developing Time) it was like a huge wash if suage flying out of my hair , on to the tiles and shower curtain ,covering all surrounding services with a dirty mucky green colour (thankfully it came off ) The results were red , patchy and dull. Greys were not fully covered and by the second wash there was no grey coverage at all. My Sebhorroic dermatitis was brought in to high level itch and flakesikr never before. (Usually with drug store box dyes my scalp has an improvement, so I wasn't expecting my scalp to react so bad)They say you would need to build up layers (ain't no way that I'm going through that he'll again) my hair was a medium brown shade it shouldn't need more than one coat. If you have a scalp issue and it's fine with normal dyes or you need instant results, have grey/white hairs you would like covered or have dry hair, I do not recommend. If your dying your hair darker , have no greys , a healthy scalp,just want a subtle change and don't mind red tones and added work and time then this may be for you .
S**A
A good product that doesn't harm the hair
My hair colour is a creamy white and I hoped for a subtle blonde shade from the golden blonde I sent for (only used about third of the packet). My first attempt, after leaving it on for about 10 mins was quite acceptable, after the first wash it was a nice subtle shade. After 3 weeks, 2 washes per week, there is still a slight hint of the colour so I intend to use the product on a monthly basis. I have just sent for a pack of strawberry blonde and intend to mix the colours together to maybe give a bit more depth (and less yellow) to the blonde shade!! Time needs to be taken when applying the product. As the instructions say clip hair into sections and work on a section at a time. The cream product dries quite quickly after applying so work it into the section quickly before moving to the next. There was no irritation on the scalp. All in all a good product. I didn't give 5* because the application was quite messy.
M**S
Fantastic
Best product I know to colour hair if you are allergic to hair dyes or ppd
M**D
لابأس
صراحة المنتج ما صبغ الشيب 100 بل 100 نقول 50 في المائة
R**L
C'est fabuleux.
J'ai utilisé ce produit pour teindre les cheveux. Il les a couvert bien. J'aime que les ingrédients sont naturels.
A**H
المنتج ممتاز ولان لم يتناسب مع طبيعه شعري السعوديه
الخدمه ممتازه وتعاون جدا راقي وانا ممتنه لكم ولتعاونكم مع جزيل الشكر ❤️
ا**ي
يسبب تحسس
غير فعال ويسبب تحسس ليس طبعي زي ما يقولو صراحه حطمني كنت متوقع طبيعي
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