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💫 Unlock your best curls yet — hydration, definition, and protection in one bottle!
LABEL.M Curl Activating Lotion is a 150ml curl primer enriched with Aloe Vera and Jojoba Seed Oil that instantly locks in moisture, defines curls, and eliminates frizz. Featuring exclusive Enviroshield Technology, it protects hair from heat and UV damage while leaving curls soft, bouncy, and lightweight. Ideal for professional-quality styling with a natural finish, this lotion is a must-have for anyone seeking flawless, healthy curls.






| ASIN | B001W9W99S |
| ASIN | B001W9W99S |
| Benefits | Curl Enhancing, Frizz Control, Moisturizing, Strengthening |
| Best Sellers Rank | 52,818 in Beauty ( See Top 100 in Beauty ) 278 in Hair Styling Creams & Lotions |
| Brand Name | label.m |
| Country Of Origin | USA |
| Country of origin | USA |
| Customer Reviews | 4.3 4.3 out of 5 stars (116) |
| Customer reviews | 4.3 4.3 out of 5 stars (116) |
| Global Trade Identification Number | 05056043216682, 05060059570843 |
| Hair Type | Curly |
| Is discontinued by manufacturer | No |
| Item Form | Cream |
| Item Volume | 150 Millilitres |
| Item Weight | 141 g |
| Item model number | 5927 |
| Liquid Volume | 250 Millilitres |
| Manufacturer | LABEL.M |
| Manufacturer | LABEL.M |
| Material Type Free | Formaldehyde Free, Gluten Free, Paraben Free, Phthalate Free, Soy Free, Sulphate Free |
| Number of Items | 1 |
| Product Dimensions | 5 x 5 x 21 cm; 140.61 g |
| Scent Name | Yuzu, Green Accord, Bergamot, Jasmine, Rose, Hinoki Wood, Tea Accord, Muguet, Resinous |
| Unit Count | 250.0 millilitre |
L**K
Defined Curls. Everytime.
Great hair, every time. It's very cheap, get it, try it and love it! Since i started using it i get complemented on my hair almost daily. Gone are the days of unruly frizz. Also does not leave hair heavy or 'crisp', only naturally soft and bouncy.
S**A
best one I've used so far. worth the money
I've got very frizzy curly hair, I usually need to use serum, then curl crème, then scrunching jelly to tame my hair and give my lovely curls. This crème definitely beats the frizz ease curl crème, yes it's twice as more expensive as the frizz ease crème, (which also does the job) but if you can spend the cash this one doesn't require the scrunching jelly and leaves lovely bouncy frizz free curls. Just put it into your hair while its wet, I rub it in my hands with some hair oil first because I get dry ends, run it through your hair and finish by scrunching your hair upwards.
S**L
Frizz free
My hair loves this product it literally drinks it. I’ll definitely be ordering more.
N**.
Does what it says on the bottle
Good product, I have shoulder length naturally eavery hair and it develops a nice curl with this product when I use a diffuser. Not keen on the smell but that does disappear once in you hair so no big deal.
E**E
Anti static for long hair
Have bought this product for many years and will continue to do so. A little goes a long way. Helps to reduce my frizz, bas dont use conditioner, just put this onto damp hair. Smells nice too.
A**F
Great product terrible packaging
Great product which I have used for years but terrible new packaging. Cream will not come out using the dispenser. Product itself gives a natural non-crisp feel & defines curl in my naturally frizzy hair.
M**E
Best product used for naturally very curly long hair
Very naturally curly hair and this is brilliant for just making the ringlets hold a little tighter as my hair is long, not sticky and does not make your hair look wet or glue together, lovely smell too
S**E
Useless Dispenser Bottle
I've used Label M curl cream for a long time and love the actual product - however this came in a pump dispenser that doesn't actually dispense, not the container shown in the product image. The product is far too thick to get through the narrow tube in the dispenser. I had to chop the top off the bottle with a Stanley knife and decant it to a different container!! Change the dispenser to something that actually works and I might purchase this again in the future.
Trustpilot
2 weeks ago
3 weeks ago