No7 Protect & Perfect Advanced All-In-One Foundation, Cool Ivory, 30ml

I ordered the Cool Vanilla, mostly because it was the only color on sale and appeared onscreen to be close to my color. I have pink undertones. The sunscreen 50 was really what I was after, and it was built into a makeup, cutting my application time down. I had heard good things about No. 7 products from friends, so trying the brand was easy. The color, in my opinion, is along the lines of one step up from Buff Beige. It had a creamy texture, went on smoothly and didn't have a sunscreen smell. It was just a tad lighter than I wanted for this time of year, so I added a touch of a shade too dark for me, blended prior to application, and it came out perfect and flawless. My pores were minimized and it really had a nice flawless look to it. I have a tiny red spot on my inner cheek that aggravates my final look, and this makeup blurred it well. I can't say the drop of the darker other brand didn't influence the outcome, but I am very pleased that I got the SPF added into my makeup routine for a very good price. It did not suck the life out of my skin after wearing it all day either. It felt moisturizing, but not oily. The applicator allows you to use a minimal amount, which goes a long way, without getting a glob all at once that you end up having to wash down the sink. Very pleased with it all around. And it supposedly has antioxidants included as well, which is an added bonus.

This is the best of about 12 different tinted moisturizers and foundations I've tried. All had to have a very high SPF to be considered. The Korean brands were good but getting my pinkish skin tone in the Korean brands was impossible. I have pink or rosy undertones which has been a bear to match. I'd never heard of this brand but so very glad I took a chance on it. I think the color I ordered was Cool Ivory which isn't the right shade. But have ordered a couple more shades from Walgreens. This isn't a bad match but I think it could be better. It has medium coverage which was a goal. I've avoided foundation all my life and that is a long, long time. The high SPF sold it. It goes on smoothly with a damp make up sponge. Have yet to try a brush. The finish seems matte to me but I defer to others who know more about foundation than I. I have redness over the apples of my cheeks and have been using a green corrector to tone that down. This works just as well if not better and has the benefits of the high SPF. I think it looks pretty natural. My skin doesn't look dead or flat like with a full coverage foundation. I'm not into the "dewy" or shiny or glass look so the matte finish is perfect for me. Price is very reasonable compared to some of the higher end products I tried from Ulta and Sephora. When I get the correct color all will be well in foundationville.

I have worn this No7 foundation for several years. It lasts all day without looking “caked on”. It blends evenly as well and I often get compliments on my complexion when wearing it. No7 is an excellent price point and the seller packaged the foundation well and I received it quickly.

Like this makeup. It goes on very smooth.

I love this foundation with the sun protection. The texture is creamy, stays on all day, no fragrance, crease-resistant, doesn't sink in to my pores and I'm 71 years old. This foundation is the best I've ever tried. I love the color, Cool Vanilla and will purchase again. You can also keep layering this product on your face without looking thick and caked on. Great seller and super fast shipping.

Love this all in one foundation. Like all No 7 products it is not drying. This foundation goes on smoothly and covers all flaws. Does not settle in fine lines and has a pleasant fragrance. Surprised and pleased.

This is really good stuff. I agree with the 5 star people on this for sure. The problem is its a small amount and you have to use quite a bit. You can set it with a spray maybe that lasts longer but really you will need to top it off later on in the day. So if you spend a ton of money on make up and your grocery bills don't cause a coronary, it may be fine but if your on a budget just remember to get that flawless look you have to keep layering it on. So the tube is small. just facts.

This is my go to foundation, I am an older woman and needed a foundation that doesn't settle in my wrinkles but blends in with my skin tone well. The fact that it is also a sunscreen is a bonus. I have this on my subscribed list and the only foundation I will use.

Great foundation. Live it

My favourite foundation not thick and excellent sun protection for the face

Love this foundation initially I bout it from boots but found it on Amazon for slightly cheaper matches my face well

Good coverage. Blends well. Applies easily. Good value.

Nice cover and blends easily