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✨ Cool Blonde Confidence, No Salon Needed! 🌟
FOUR REASONS Color Mask in Cool Sand Blonde is a vegan, cruelty-free semi-permanent hair toner and gloss that deposits cool sandy beige pigment while strengthening hair with plant-based proteins. Sulfate-free and easy to use in the shower, it neutralizes yellow tones and refreshes blonde color, extending salon results with a soft, vibrant finish.


























| ASIN | B0CC9B1Z2B |
| ASIN | B0CC9B1Z2B |
| Best Sellers Rank | #9,065 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #8 in Hair Color Refreshing Masks |
| Brand Name | FOUR REASONS |
| Color | 03 Cool Sand |
| Container Type | Tube |
| Customer Reviews | 4.0 4.0 out of 5 stars (4,154) |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | All |
| Item Form | Conditioner |
| Manufacturer | KC Professional |
| Manufacturer | KC Professional |
| Material Features | Cruelty Free, Plant-Based, Vegan |
| Material Type Free | Ammonia Free, Peroxide Free, Sulfate Free |
| Number of Items | 1 |
| Product Benefits | Conditioning, Hair Coloring, Shine Enhancing |
| Product Dimensions | 3.94 x 3.94 x 3.94 inches; 7.83 ounces |
| Unit Count | 6.76 Fluid Ounces |
K**E
DPHue & Four Reasons: FR wins for toning; DPHue wins for color saturation
Update: After not using this for about 7 months to let my hair settle down and to gradually cut off a few inches at a time (I cut my own hair now too), I tried this mask again this morning as my hair was just looking blah and I don't want to go to a salon for color. To experiment, I just dampened my hair, then applied a good blob of this to work into my hair, put on a shower cap, and left it on for about 10-12 minutes. The result is beautiful. Natural. Gave my hair a boost. It very slightly colored some of my greys (I don't have a lot, maybe 20-30%, if guessing) and since my greys are scattered about here and there, it made them look a bit like highlights! My hair is shiny, soft, and has some body. Yay! I'm going to next time try leaving it in for maybe 20 minutes and see what happens. But likely 15 minutes will be just right. Also, I read it is safe to use 1-2x a week - I may try a few times a month, but every so often use a clarifying shampoo so there is no build-up in my hair. LOVE IT! Increasing my 4 stars to 5. DPHue may still win out for saturation but I still like this FR chocolate color better. ------- I usually use DPHue for a color conditioner but tried this Four Reasons since it was on a Prime Deal sale. Hair issue: I had my super baby fine medium brown hair colored on impulse and the stylist made it too 'warm' - as in it looked a little too gold toned and almost brassy --I tried to like it as the color was done very well using Aveda products, but the gold/reddish tone is what I'd said I did not want. I went back to the salon about 2 months later and she said she could put a toner in it and it would cost around $30. Okay, I spent a lot on the color that I didn't like but I figured $30 more to tone it down would be a good idea. However, she put in the toner and it was in my hair for less than 5 minutes--maybe 2 or 3--before she rinsed it out. Okay. $30 for 2-3 minutes of toning, or I could spend around that much for color conditioner that I can use for months! Lesson learned. Both Four Reasons and DPHue condition the hair about the same--if you have super baby fine hair as I do, then you'll be okay with the conditioning aspects. However, if I leave the color mask on for a little longer, I'd condition before or after. If you have dry hair or coarse hair, you may want to use a separate conditioner before or after. DPHue deposits a deeper color - their cool medium brown was darker than this chocolate brown. I like the shine and deep color that DPHue gives me, but it was a little too dark and their light brown was too light. This FR chocolate brown seemed to be closer to my natural medium brown hair color, and as well worked to tone down the hair color I didn't like after the toner my stylist applied began to wash out. I did worry that FR's chocolate would be too 'warm,' as in reddish, which is what I didn't want. However, it didn't go "gold brassy reddish" like the color the stylist applied and instead was closer to my brown that naturally has some warm tones to it. There's a difference between warm pretty brown with some warm tones and the 'gold-reddish' tones that can read brassy in certain light. So I was fine with the warm chocolate brown tones this FR gave my hair. DPHue stained things (my hands, whatever it touched) a lot more than Four Reasons. Likely because DPHue is a semi-perm mask that applies deep color and this FR is a toning treatment that also deposits some color. I didn't have as much staining on my hands with FR, and FR washed away from my hands easier than with DPHue. According to what you need either DPHue or Four Reasons will work: if you want a deeper longer lasting color that even colors some greys, then DPHue is the better choice. If you want to tone down a color that looks too gold or brassy, then Four Reasons does the job well but it won't cover grey very much at all. I like DPHue's color saturation better and for the greys I have, DPHue covered them better by a long shot, while FR chocolate brown doesn't look as harshly dark and worked more to tone out those brassy tones. But once this tube is empty, I'll likely experiment with DPHue colors again to find the one (or ones, as you can mix them) that works with my hair for more color saturation. DPHue wins in the color saturation area, especially grays. But Four Reasons wins in the toning area without making my hair too dark. If you use as directed - not too often, etc - you can use color depositing conditioners to keep your hair looking rich and shiny and beautiful without having to go to a salon (where the prices are becoming ridiculously expensive!). Unless you have a lot of grey that you want to cover, these conditioners do the job very well.
C**L
Not silver, but worked like I wanted - Nordic ash blonde
I finally finally got the results from a gloss/color correction product I wanted! I've tried 6+ different color/orange corrections (all the same dark violet purple color well known brands) and most just left a slight purple hue to my hair with very little yellow/gold removal. The silver option gave me the beautiful light ash blonde I've been trying for! The grays/silver I've been noticing lately blends in beautifully. I now have the Nordic ash blonde I've been wanting and looks completely natural. Regarding the smell some reviewers state, its not a bad smell, it is noticeable but it doesn't stick around once you rinse it out - deal with it its just for as long as you leave it on, not a lifetime or even hours. I left it on for 20 mins on towel dried hair, once a week for three weeks thus far, but it worked the very first week. Pros: +Worked as intended and as advertised +Smell isn't bad +Left my hair glossy +Doesn't stain bathroom/hands or leave in your hair the purple hue most leave behind, silver version is a very light lavender hue in the tube - not on your hair! Cons: -Cost can be expensive for a few weeks of use -Smell IF you're overly sensitive (I have Hyperosmia and it didn't bother me), but some reviewers stated it bothered them. Conclusion: Cost vs. Works as intended = worth it for me, possibly for you too! Also, don't go buy my profile picture that's before using this product.
A**.
Hair went from white blonde to ash brown
I did a lot of research before selecting this product. My hair is bleached blonde and is porous as I already know. I waited about 2 1/2 weeks after bleaching it to use this product. I presumed it would add perhaps a light sandy blonde color with slightly different shades of light blonde-like sand. As soon as I started to add the product into my hair I noticed my hair had started to turn dark ash brown-not gray but brown! I went straight to the shower and washed it out immediately,it was two minutes from start to finish and all I could do was crying. I'm not one of those super attached people to their hair,but my hair is already on the thin side and doesn't grow past my shoulders,I take as good care possible because of these reasons and for a product to do that to my hair really took an emotional toll on me. I personally wouldn't recommend it as it not only didn't give the color I was looking for but how fast the color went into my hair. Five to ten minutes is beyond misleading especially depending on a person's hair. My hair might be thin but it was healthy beforehand. I have been spending the last three weeks using clarifying shampoo and other products from a company that are gentle on it to help get rid of the terrible hair color. Never again.
D**H
Proper pigment
The Orange works well if used on dry hair. Deposits better than most conditioners I've tried and lasts longer than expected.
P**M
Excellent to help with transition!
I really love this product! It didn’t cover my grays as I knew it wouldn’t, but it blended in the new growth with my existing hair color making it a good in between color option. I would like to see how it works through the transition as more gray continues to come in throughout my hair. I used vanilla here and will eventually switch over to champagne as my hair color changes.
J**Z
Good conditioner but no help in color change.
Tried two times and the color didn’t change one bit! Waited four days in between and left it longer time but no help unfortunately. Smells good and leaves hair soft but no color change.
E**N
Perfect for blondes
This is what I’ve been looking for for my blonde hair!! My color just gets funky after a couple weeks after I dye it and I dont want the super purple silvery toner, but I don’t want the super gold toner either and this vanilla is a perfect neutral toner. Makes my hair soft and brings the color back in the best of ways.
R**E
The Product Of My Dreams!
Being blonde is fun, but also a pain! After attempting a salon appointment to get my yellowish blonde more to a strawberry or honey blonde (which failed horribly), I took a year to let my hair grow back (because of course she cut it too short!) and now wanted to try something. I am a coward, so permanent dye was not my go-to, but I had heard about toners and other products like this, so it was time I try. And WOW! So so happy with it! I've only used it once so far and washed once since getting, and I am really happy with the results so far. For application, I did partially wet hair and worked in the product in all sections of my hair going from the under layers and finishing with the top, left in for 20 minutes (once I finished the last section), and rinsed it out after. My hair is prone to not keeping moisture, so I may suggest using this product, and the following night or day to do some oil or extra conditioner to bring back softness and silky feel. Otherwise I had no issues or noticed any negative changes in my hair! Yay! Pictures (I think in order) are the first two showing the color in what sunshine I could find, then the product itself with my hair before, and then the collage of before and after. Yes my bathroom lighting is awful and quite cold in shade, but you can see at least a bit of how it changed. I would say in natural/sunlight you can really see the difference! It's not a mind-blowing change, but man I'm so happy that I have a great, cheap(ish) product that gets my hair exactly as I want. This plus cutting my hair myself makes for a happy wallet, and happy person!
S**9
Read and follow instruction and it's perfect!
The first time I tried this, I hadn't read the instructions properly and I felt it did nothing. After finding and reading the instructions then executing the process properly, it took all brassiness out of my hair. Almost gave it a silvery blue hue which I loved.
A**A
Not worth the price
Only works on blond hair! Doesn’t work on medium blonds!
T**D
Made no difference
No color change, waste of money
D**Y
Cher mais bien
Très bon produit qui laisse les cheveux très doux, je m’en sert comme masque après chaque shampooing donne un joli reflet pas besoin d’en utiliser beaucoup donc le prix est le même que pour un achat chez le coiffeur
S**.
Works AMAZINGLY well!
Used this on dry hair put on a shower cap for a bit and I cannot believe how well it worked! I have mixed together bronze and rose gold and it looks great. This is not a very highly pigmented product such as Glaze ( at least not visibly ) but it does colour the hair REALLY really well!
Trustpilot
2 months ago
2 weeks ago