Blond Brilliance Platinum Instant Tone Mask Platinum

This increased the brassiness\beige instead of turning my hair platinum. Sally retail store told me it would not do that and they had none in stock so I bought it on Facebook. Cannot recommend.Unfortunately, I’ve opened the tube, so I guess I cannot return it.

They must have changed their formula. It used to be so dark it was almost black and it worked great. This version does not work for me and was a waste of money.

Highly Underrated product here.. I have tried over 50, if I really had to guess, toning blonde products and this one was a surprise as I wasn’t expecting it from this line I had never tried before. It has more a blue - purple tone which works in my favor actually. It’s super conditioning as well which is a plus. But the beautiful platinum strands I was left with made me want to buy every box on the market.