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🌿 Elevate your curls with nature’s finest—because your waves deserve the best!
Noughty Wave Hello Curl Defining Conditioner is a sulfate-free, vegan formula enriched with 97% natural ingredients including sea kelp extract and avocado oil. Designed to hydrate, soften, and define wavy and curly hair without weighing it down, it’s safe for colored hair and free from silicones, parabens, and petrochemicals. Packaged sustainably, it offers a planet-positive, cruelty-free solution for everyday curl care.












| ASIN | B078W7F9R5 |
| Active Ingredients | Avocado Oil, Irish Moss, Sea Kelp Extract |
| Additional Features | 97% Natural Ingredients, Not Tested On Animals, Organic, Vegan |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #96,805 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2,454 in Hair Conditioner |
| Brand | Noughty |
| Brand Name | Noughty |
| Customer Reviews | 4.1 out of 5 stars 2,718 Reviews |
| Global Trade Identification Number | 05060412675161 |
| Hair Conditioner Type | Standard Hair Conditioner |
| Hair Type | Curly |
| Included Components | 1 x Noughty Wave Hello Curl Defining Conditioner 250 ml |
| Item Dimensions | 1.97 x 2.95 x 8.19 inches |
| Item Form | Liquid |
| Item Type Name | Conditioner |
| Item Weight | 9.1 Ounces |
| Liquid Volume | 250 Milliliters |
| Manufacturer | KMI Brands Limited |
| Manufacturer Part Number | NOUWV5161 |
| Material Feature | Cruelty Free, Natural, Organic, Recyclable, Vegan |
| Material Features | Cruelty Free, Natural, Organic, Recyclable, Vegan |
| Material Type Free | Paraben Free, Silicone Free, Sulfate Free |
| Model Number | NOUWV5161 |
| Number of Items | 1 |
| Package Type Name | Bottle |
| Product Benefits | Hydrating |
| Recommended Uses For Product | Enhancing smoothness and shine, Helping to detangle hair, Improving hair softness and manageability, Moisturising hair after cleansing, Reducing frizz and flyaways |
| Scent Name | Fresh |
| Size | 8.4 Fl Oz (Pack of 1) |
| Special Ingredients | Sea Kelp Extract, Avocado Oil |
| Unit Count | 250 Milliliters |
K**W
Works great - awesome package size option!
Absolutely love this product for my baby fine wavy hair! The large pump bottle is DEFINITELY a bonus to a wonderful product!!
J**K
Great product for curly or wavy hair
This is a wonderful smelling shampoo that won’t ruin curls in naturally curly hair. It won’t add curl to straight hair, but if you have waves or curls and don’t want to straighten them out then this is a great product for you.
S**N
Strong scent
Couldn’t even use it.. the smell was rough for me
K**E
Best product for Curly Hair
Noughty is by far my favorite Hair Care line. It is hard to find curly hair product and this one always makes my hair look fabulous.
G**O
Everyone hates this conditioner
I kind of hate it, in fact. It is not very detangling and has no slip. But my very fine, very porous wavy hair DGAF. My hair DRINKS this stuff, in quantity, and it is the only "curly" conditioner I've tried that doesn't weigh my hair down.
L**A
Not for my 2b, wavy/curly, low porosity hair :(
Loved the smell! But unfortunately this did not work for my 2b, wavy/curly, low porosity hair :( Made my hair feel like if you tried to straighten a Barbie dolls synthetic hair. I had to wash it with my usual product twice and deep condition it for 30min and it still feels bad, but not as bad. I had extremely high hopes for this product, but sadly it did not delivery what it claimed on my hair type. The shampoo was decent, but the conditioner didn’t do a single thing, and the spray stuff nozzle didn’t work at all. I am yet to try the serum (hasn’t been picked up yet) but with the shampoo and conditioner I have to say, if your hair is exactly like mine, try something else! Not shaming or bashing the brand, just sad it didn’t work for my hair.
J**S
wow!
i've not had curls like these since i was little! smells good, though looks pretty feminine and some guy friends poke fun at me for it, but i love the product too much to let that stop me
G**M
Causes hair to be untamed, and is slightly drying.
It dries hair. I have wavy/slightly curly hair. The first time I used this shampoo, my hair looked quite good, but with each use, my curls were less defined and my hair seemed harder to tame. My scalp started feeling drier too. It doesn't lather, and I need to use quite a bit of product to feel that it covers all of my hair (a bit longer than a shoulder length). Maybe it would work better during more humid season (the air is dry this time of the year where I live), but I don't see myself buying it again, and in fact, I might not finish the bottle. I've used a few times already, as I was really trying to give it a chance. What I do love about this product is how clean the list of ingredients is (which is why I bought it). It has no fragrance, and no harsh chemicals. I also noticed a slight decrease in the hair I loose in the shower since I started using this shampoo, so I think that my skin does appreciate it, but unfortunately my hair is untamed when I use this shampoo.
C**N
Very good
Très bonne marque pour les cheveux bouclés. Les cheveux sont doux et bien bouclés après utilisation. Fortement recommandé
S**R
No good in my hair makes it really dry stop using it
No good makes my hair and scalp dry
F**N
Por ahora bien
Champu para pelo rizado
C**S
Efficacité
Excellent produit pour cheveux frisés
C**S
My go to for fine wavy/curly hair
The ONLY shampoo I will use other than when clarifying. The shampoo doesn't lather as quick as others but I wash my hair twice anyways and it always bubbles on the second. Hair isn't weighed down and waves/curls have definitely improved since using this. My partner even uses it on their permed hair and gets great results. I have psoriasis on my scalp and have found this doesn't irritate it at all!
Trustpilot
5 days ago
3 weeks ago