Bleach It Permanent Hair Color, Ultra Platinum Blonde, 00A, 1 Count | Easy gel application, Includes developer and anti-brass purple mask, Icy lightening effect, Complete kit for at-home use

This was actually the first ever bleach I used and it was awesome! It lightened pretty well (my hair was virgen and wanted to dye it purple tazmite by splat and it looked amazing) I obviously let my hair rest for a good week then dyed it the color I wanted but either way I’ve continued to use this bleach for about 4 times going to be 5 since I’m gonna re bleach my hair for pink ! Which I’ve already done but needs a whole touch up, I’ve tried the bleach kit and it made my hair really ugly and damaged this one my hair didn’t feel like it was damaged or looked damage😬 so I’m staying faithful to this bleach ! But for first timers I think this would be an amazing bleach!! (For the pink I used pink Fetish by splat For the purple I used purple tazmite by splat)

Great stuff - highlighted my son’s hair. Look nice - purple after whitening stuff kept if from looking yellow/bronze

I use these all of the time. Only issue is that it is either not strong enough or stops working to where my hair doesnt turn blonde. My hair always turns a bright orange no matter how long I keep it in. The included shampoo does no wonders for toning. I tend to buy 2 and wait a week or 2 to bleach again, but even then it isn't the best. But my tips turn white over several bleaching. I never had any damage which is the good part.

bleached tfffff out of my hair(managed to dye it pink) , Dont recommend to bleach if you dye your hair alot but if its for a quick dye def recommend works fast,easy to apply and doesnt make your hair feel crazy dry, Works well i fw it heavy

Great does great

...Don't use the toning packet. The product worked great in giving me a very light blond color which was what I wanted as I was going to color my hair a very light lilac color but the second I put the toner on, it started to turn my roots orange. I rinsed it off right away but my roots are still a bit orange. Blue is what color the toner should be, not purple. Overall, I'm not very pleased with this product and won't buy it again.

My hair is dark brown, and it definitely worked in bleaching it down to a whiteish blonde, which was needed for the bright green I put in after. Since I color my hair regularly, I ended up buying a container of bleach and a large bottle if developer, because it ended up being cheaper in the long run since my hair is very short and I don’t need as much bleach as this product provides.

does hair dye works pretty good don’t use if you had prior blackbox die as it made my hair orange in the area that I died in. But I expected that. but I did feel like it took a long time to lift color like longer than the box said to leave it. but my hair doesn’t seem damaged at all. I did do this a second time after the picture and I got pretty blonde in some areas.

Good product

Perfect!

wish it colored better

I had silver gray roots about 5 inches worth and the rest of the hair was straight blonde so I just brushed it through the roots and it gave me a really pretty color. I left it on for about 3540 minutes and it’s a really soft blonde, not a bleach looking blonde, and then I use the purple shampoo And conditioner next time I purchase it I think I’m gonna put it through the the entire hair, so I was presently surprised

Does not work for brunettes at all. I even used two boxes and waited 2 weeks before applying the second one. Still golden orange