Question 1

Why is the price gap between the Missha US website and Amazon sellers so big? $6 as oppose to $30.

Accepted Answer

The price on Amazon just fluctuates a LOT. Right now on July 5, 2018, the price on the Missha website is $15.40 (it is on sale 30% off of the normal $22.00 price) and every shade is the same price. The Amazon price for the shade #21 is $10.50 on this listing, but shade #13 is $40 (there are other listings, also with Prime shipping for shade #13 that are as low as $15, though). I did not price check and compare every shade on this listing and other Prime listings on Amazon, I just happened to be deciding between #13 and #21 so noticed the price variation. Like I said, Amazon prices fluctuate so it could be a vastly different price tomorrow. I work for a large technology company and manage our company’s relationship with Amazon. We list products and warehouse them at Amazon for Amazon fulfillment. The price we sell it to Amazon for stays consistent but the customer sell prices fluctuate based on supply and demand (via Amazon’s algorithm). Since we are the only supplier to Amazon of our products, the prices fluctuate a lot less. We still get emails that say “The price of your listing is too high to be competitive with similar products. Reconsider the price of your product.” I’m not sure what the “comparable products” they are looking at are all of the time (we are priced competitively) but I can imagine with many sellers (companies based in Asia that purchase these directly from the manufacturer in bulk at a low, wholesale price, and then import them into the US, stage them locally and fulfill orders from Amazon) for the same exact product and listing, that the price Amazon buys it for varies by seller and this impacts the sell price to the customer even more. Here is a hypothetical -  if company X sells 10 of this B.B. cream in shade #21 to Amazon for, say, $7, then Amazon’s algorithm lists it at $10. When Amazon is down to just 2 in the warehouse, they look at who in their system has it in stock and ready to fulfill. The lowest priced restock available is $9 from company Y. Amazon is also seeing a lot more page views for this product and searches so they reorder 12 bottles from company Y and increase the price of the remaining 2 in stock to $14.50 The new bottles arrive so now there are 14 in stock so Amazon lowers the price to $12 a bottle. This is a hypothetical but basically explains why pricing can be all over the place within Amazon, not match the manufactures own site, and NOT be a counterfeit good, still be an authentic product!

Question 2

Your BB tube has a gold cap or silver cap?

Accepted Answer

My BB tube had a gold cap. I don't know if that makes it more or less authentic though. I bought mine last year. They also may have changed packaging.

Question 3

When does the SPF protection expire?  The last time I bought this it expired 2 months later.  Thanks!

Accepted Answer

Unfortunately, I have no idea. I checked the back but most of it is in Korean, I think. Although I couldn't find a expiration date, I have been using it at least 3 months now and there hasn't been any change in the substance; still wear it daily. Hope this helps!

Question 4

is this product made in Korea ?

Accepted Answer

Yes, Made in Korea

ASIN	B002B9DWBC
Additional Features	Not Tested On Animals
Age Range Description	Adult
Best Sellers Rank	#197 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1 in BB Facial Creams
Brand Name	MISSHA
Color	No.21 (Light Beige)
Container Type	Tube
Country as Labeled	Republic of Korea
Coverage	Full
Customer Reviews	4.4 out of 5 stars 8,207 Reviews
Finish Types	Dewy
Global Trade Identification Number	00888243047606, 00889068253821, 08806185793117, 08806333395361
Item Dimensions	1.57 x 1.57 x 5.51 inches
Item Form	Cream
Item Weight	0.15 Pounds
Manufacturer	Able C&C Co
Manufacturer Part Number	MM01-B21
Material Type Free	Phthalate Free
Model Number	MM01-B21
Number of Items	1
Package Information	Tube
Package Type Name	Tube
Product Benefits	Flawless
Recommended Uses For Product	Face
Skin Tone	Light
Skin Type	All
Specialty	Moisturizing
Sun Protection	42 Sun Protection Factor (SPF)
UPC	888243047606 885132831339 889068253821
Unit Count	1.69 Fluid Ounces

M Perfect Cover BB Cream No.21 Light Beige SPF 42 PA+++ 1.69 oz | Light skin with cool undertones; tinted moisturizer for face, buildable coverage, smooth natural finish, daily wear

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